Press release content from Business Wire. The AP news staff was not involved in its creation. CDK Global Acquires Square Root February 1, 2021 GMT HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--Feb 1, 2021-- CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today completed the acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT ®, which helps automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets. ADVERTISEMENT “The acquisition of Square Root is another important step in our efforts to build innovative solutions for dealers and OEMs that allow them to manage, analyze and grow their businesses,” said Brian Krzanich, president and chief executive officer, CDK Global. “The technology, customers, and top talent at Square Root will play an important role in helping us accelerate the expansion of our open Neuron intelligent data platform, which is designed to turn billions of pieces of industry information into actionable insights and valuable products for the automotive industry through Fortellis.”