Crafting the winning slurp: APAC instant noodle firms reinve

Instant noodle firms across the Asia Pacific region are now seeking to reinvent the category beyond affordability and convenience to highlight better-for-you options made with healthier ingredients and processing methods.

Related Keywords

Australia , Malaysia , Japan , United States , India , Hong Kong , United Kingdom , Singapore , Bangkok , Krung Thep Mahanakhon , Thailand , Peru , Malaysian , Singaporean , Singaporeans , Malaysians , Pedas Giler , Piyush Kadao , Koki Ando , Chu Qian Yi , Momofuku Ando , Christoph Langwallner , Greg Longhurst , Whatif Foods Strategic Business Development , World Instant Noodles Association , Nestle , Nissin Chairman Koki Ando , Middle East , Purple Wheat , Multigrain Cup , Spinach Atta , Atta Masala , Oats Masala , Chu Qian Yi Ding , Australia Based Mr Lee , Noodles Australasia Director Greg Longhurst , Tom Yam , Crazy Spicy , Sweet Chilli , Singaporean Tangy Pepper , Hong Kong Spicy , Asian Inspired Fusian , Sizzling Beef , Malaysian Curry , Markets , Fna Deep Dive , Instant Noodles ,