Dell Technologies wants channel partners to refresh, upsell, cross-sell and seize on new front-end margin opportunities to keep PC and server sales moving at a brisk pace. That was the major message in a Wednesday talk by Dell’s Gregg Ambulos, senior vice president of North America channel sales, and Cheryl Cook, senior vice president of global partner marketing, at the Best of Breed (BoB) Spring 2021 event. Ambulos said Dell’s partners in North America played a “significant role” in the company’s record-setting 2020. In that year, Cook (pictured above) added, company’s results showed that the “world needs more technology, not less,” which is supported by the release of nine new products in nine weeks so far this year.