single use. i move away from the behaviour of single use-— single use. i guess the ideal, thou~h, single use. i guess the ideal, though. is — single use. i guess the ideal, though. is to _ single use. i guess the ideal, though, is to be _ single use. i guess the ideal, though, is to be a _ single use. i guess the ideal, though, is to be a shampoo l single use. i guess the ideal, i though, is to be a shampoo bar, shampoo soap, as they use it? i have used it before, it seems to work pretty well. i don't have an awful lot of how to clean! nonetheless, that has to be the ultimate way, doesn't it? you have to change the way customers consume your products? customers consume your “duets?— customers consume your roducts? ~ , ., �* .,~ products? absolutely don't make so many behaviours _ products? absolutely don't make so many behaviours we - products? absolutely don't make so many behaviours we need - products? absolutely don't make so many behaviours we need to l so many behaviours we need to change at a consumer level. one of those is the perception of what premium feels like. at the minute, people want luxurious lotion pumped out of a bottle, when they in fact can get the same results from a solid bar. so we are changing how we think about how we use our beauty product, and that is part of it. �* product, and that is part of it. ~ . ., it. and campaigning direction bein: it. and campaigning direction being referred _ it. and campaigning direction being referred to _ it. and campaigning direction being referred to as - it. and campaigning direction being referred to as blue - being referred to as blue beauty to reference the ocean. do you feel you are doing a good thing for the environment, orjust really trying to catch up orjust really trying to catch up on what has been done to the environment? i up on what has been done to the environment?—