at something and having information about that something that you're pointing it at actually pop up on your screen. a form of augmented reality. blair mcentire, associate professor at georgia tech. blair, talk to me about augmentative reality. >> the idea of putting information about the world around you. in the case of smartphones we take the video from the camera and feed it in, add graphics. you get a feel like you're looking through the phone at this world that's a mixture of video from the camera and information. >> a combination basically. taking the video using this technology we talk about. alex is doing it now. pointing this video around our studio now. we plugged this iphone, a video output so you can see it. as you go by things it's telling you what they are. this is a -- this is how this would work. >> yes. >> the cube. >> our weather coupe they're looking at over there. >> alex, do you want to say anything about the demo? >> what i want to say is that this content here is regular