skin. which is what he needed at that moment. they didn't quite know how to react to it on the campaign trail. you're talking to candidates, this other person is callin you lyin' ted, how do you respond? it's almost no response. >> and it was so personal. >> certainly we've seen personal attacks in politics galore. this took it to another level. >> there's always a colonel of truth. >> that's what's so interesting about donald trump. i remember doing a town hall with a number of candidates. the first thing donald trump sat down, what about that phony with those five second pauses. >> it's so false. the five second intermissions between sentences. >> there's many things you could say about ted cruz. but the way he talks is a little artificial. >> you hear him say it over and over again, that leads into people's psyche more than they realize.