this earlier this year and -- and talking to people about the fact that it -- it felt lick we were losing our icons more and more like this generation was really starting to go away. and -- and it's kind of sad because it was the greatest generation i believe. >> you're right about that. when you think about, allen thicke, "growing pains," mrs. brady, such great movies. zsa zsa gabor. these are iconic figures from a generation that some of the young folks may not even remember except for tvland but they had a very impact on many of our lives. >> also in a period of time when pop culture was exploding. you had television and movies and so you became familiar with a whole greater number of people. when they die, people like anne haggerty who you watch on grizzly adams and alan rickman, there's so many folks out there that we are familiar with because of pop culture and when they die you become more aware of it.