country is how very disconnected, uh, what was happening in american restaurants was. a lot of the newspapers around the country did not have food sections. people were by and large very unaware of who the chefs were. there was no internet. there were not even fax machines at the beginning of this story. so, a lot of what happened in individual cities and individual areas was very self contained. and then, in the bay area, up in berkeley, was this little restaurant called chez panisse that opened in 1971. it had a bumpy road at the beginning, but over time, became, for a number of reasons, a very important restaurant in this country. >> jeremiah: i didn't really know anything about chez panisse in berkeley when michael palmer saw the ad in the newspaper.