the dnc, the dfcc, the pa, corporations, special interests. it's just us. this is as punk rock as it gets. >> reporter: without much help from the democratic party, he's gone to social immediate y. >> good morning from tyler, texas. >> reporter: live streaming the campaign every chance he gets. >> we don't have folks who produce slick messages for us. we have an iphone and it's a late model iphone at that. >> reporter: how crucial has that social media aspect of your campaign been to your success? >> it's great. it's the most direct, honest way to connect with people short of actually being there in their community with them in person. >> reporter: the el paso congressman supports providing legal status to many undocumented migrants, legalizing marijuana, pro choice, supports a ban on assault weapons, not the kind of issues that get strong support in texas. and republican ted cruz seizes
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