they died and where they died and were they sacrificed. as our tradition came about in combat, general dempsey would make those cards and we would each have them and carry them in our uniform pocket over our heart but, truthfully, as the war continued, we had too many to keep in the box or in our pocket. so we would alternate. when we got home from that deployment in 2004, i saw this box in a cigar store in california so i bought it and had the engraving of "make it matter." was something we would always say to each other when we lost a soldier that, yeah, they sacrificed so we have to go back out there and make it matter in their memory. >> oh, my gosh. that's pretty profound. you mentioned diversity in your op- op-ed. here is what you said. what can we as a society that