>> when it is lower prices that have helped the tremendous boom in home computer sales, about one home in ten will have a computer by the end of this year. by 1990, the number could be two out of three. >> we knew that the personal computer was getting serious when the competition started. because when you have competition, innovation gets stimulated. >> compaq. atari home computer. >> kaypro gives you the complete computer. >> higher resolution. more storage and great other expandability than ibm's pc. >> ibm's entry heated up an already volatile market. one industry innovator, osborne computer, was forced into bankruptcy court last month. and apple, the industry's number one in small computers, had to concede it was now number two, behind ibm. >> all of a sudden, you were in an old-fashioned competitive business in which you really had to be better than the other guy. >> there are 150 microcomputer companies and all of them want 10% of the market, and that just isn't going to happen.