taught trump how to tweet. i'll need security. >> i'll be your muscle. you can definitely argue depending on your perspective, he's either the most famous or most infamous twitter user in the world in the president. he loves it, but he didn't always love it. how did this love affair come about? >> it's interesting. they started his account in 2009 to promote a book. he wasn't involved at that point. i edited a video for the company and i noticed there was no social media president for the president or his company. they had no youtube channel, social media and twitter was very bland for someone with such a colorful personality. he enjoyed this video i cut together for him. i quickly pitched him on the idea of getting on social media. he knew what facebook and twitter was. helping them the concept but he didn't know how to maximize it. here's a guy who doesn't use a