interview requests cambridge analytical has always refused to speak with us so to understand exactly what they do we did something very simple we watched their ads. political campaigns have changed they're no longer of airplanes are getting more expensive and elections are won by small but crucial numbers of votes putting the right message in front of the right person at the right moment is more important and this is where cambridge analytical in our revolutionary data modeling techniques can help. put that way winning an election seems easy the reality is more complicated and above all much murkier than cambridge analytical is willing to admit. since coming to the u.s. the firm has embarked on an unprecedented operation to compile millions of pieces of data on american voters without their knowledge. here's how it