research director at cambridge analytical as part of an investigation by channel four news in the u.k. he described how the company worked a magic when i go and ask you i say hey if i give you a dollar two dollars could you fill out the survey for me just do it on this app and you say fine right i don't just capture what your responses are i capture all the information about you from facebook but also this app then crawls through your thoughtful network and captures all about data also so by you filling out my survey i capture three hundred records the users facebook friends was spied on without their consent of course their likes their gender sexual orientation and political leanings everything was gathered on friday facebook announced it had suspended cambridge analytical but that's not enough for politicians in britain and the u.s. they now want to tackle the issue and confront those responsible from facebook. and