this evening welcome good evening so we have here mark zuckerberg apologizing is it enough. well it's the d.n.a. of his company i mean it's the business model we're not discovering something new everybody knew this for the last two years just channel four discovered that and you know when you hold a camera on to something that people all of a sudden get informed it seems. everybody knew. been writing this in a book some two years ago and the problem is not cambridge analytic or clearly it is the d n a and the business model of facebook dot dot of uses data of everyone that is watching us is a commodity it is it to be traded and people are interested. to share on facebook on instagram and if now somebody says you know i'm not interested