if the economy continues to expand financial incentives to join the boom as fair won't suffice if anything can attract young people it has to be that it's a good thing to be a soldier for eight or twelve years with a good chance of getting another interesting job afterwards. that's what we have to work on. the bundeswehr has an image problem but instead of launching advertising and recruitment campaigns that would broadly appeal it promises adventure and extreme experiences. must get ready to discover your strengths. to get ready to go to your limit. to get ready for real responsibility. do what really counts is for.