based ngo and khosa helping to improve environmental standards and working conditions in the shoemaking industry he says it's difficult convincing manufacturers to make the switch to sustainable production. on other products in a fashion segment the price does not necessarily reflect sustainability standards of a company or. barmen to all the people making the product we want to see them taking on more responsibility to ensure that sustainability is something they consider and their cost calculations are not just for the front. meanwhile haagen is confident that his sneaker rescue mission will grow from 250. 1000 to him it's not just about the financial dividend. has to grow to the point where we can complete the circle so eventually we can give a part of our profit to the people elsewhere in the world to make the shoes at low