>> bill: where is that spot playing? >> it's starting this week. it's playing on 20 television stations in south carolina. >> bill: they are going to run it on commercial tv. >> they are running exactly what you showed. that 30 second version. you and i talked about it when it went viral which was 30 minute minimovie. that version you saw there. that's nothing compared to what the 30 minute version was. far more grank than. this. >> bill: no viewer warning when the south carolina spot comes on. so people are -- could have 3 or 4-year-olds watching tv. >> on only at night from 9:00 p.m. to 2:00 a.m. >> bill: after family hour. >> after you and i did that segment i asked my nieces and nephews and teenagers. they said oh yeah that went viral days ago. you are out of the loop. a lot of kids i think have already seen the more graphic version of it. interesting though it will be on at night. good for adults to see it too. you drive down the hallway, everybody is on something. >> bill: you have got to drive.