candidates should do to get more people more public support on board. here are the do's. use personal stories -- that's always effective, right? use personal stories coupled with clear, simple descriptions on how the law benefits people. avoid overheated political rhetoric. >> sorry, i can't hear you! >> tap into individual responsibility to blunt the opposition to the health care mandate. i mean basically if you just rely on personal stories, how people are going to be able to afford something that they couldn't previously afford or get some sort of coverage, that would be effective. what they've learned is people are still confused about what health care means and the three demographic groups, democrats used to be able to count on, people under 40 years old, hispanics and women who don't have college educations they don't necessarily like this and they don't get it. >> so they blew it. >> some don't even know it passed. let's talk about the don'ts. this is a little disturbing. go ahead. >> first of all, don't list