country. but most of viewers as investors. there is so much risk involved. venture capital firms expect them to fail. maybe as many as 80% of them. all you have to do think back 20 years, the hot technology of that day was aol. >> julie: let's talk about the hot technology of today. you've got facebook obviously. twitter being a really big one right now. more and more of these wealthy people are viewing these investing techniques as a hobby. how do you think this is going to increase the competition among start-ups? >> obviously there will be, it brings more money into the industry is the bottom line. especially when you get a little bit of hype started up, this movie that came out about facebook, that is really got things excited. there is a lack of opportunity for investment.