bits and pieces on entertainment news thinking, how am i going to explain entitlement spending reform. >> bill: you are kind of huge up on a policy end. i'm not coming at it. >> that is an example. >> bill: i was interested to hear how you were going to frame it. you saw the gay marriage, you saw the legalization of marijuana shift. that shift occurred for two reasons. number one, a very well thought out campaign by the media led by people ellen degeneres who is right now the most popular personality in the country. media embraced it. number two, the failure on the right to articulate a defense on why you shouldn't have gay marriage. their argument wasn't strong enough to overwhelm the pop culture media you should have it. that is number one. so there is a shift, juan, in the way people are seeing events