is it debit? cash all the time? is that something we have to do until we get more security? what's your average advice for the average consumer? >> deep down, shopping online is in some ways even more secure. those are companies that specialize in this sort of thing. and as a consumer, it's not something that you should really have to worry about. it's really the retail sector feeling the pain here from all the fraud. they're seeing it in their bottom line every day. jenna: great to see you. thank you. >> thank you. jon: well, can you smell this? it's bacon fest. a time of pure happiness for a crowd of consumers who love all things crispy crunchy. bob's heak