mike "the situation" sorrentino. we know he's been cashing in. here's just another example of that. he just signed a six-figure deal to represent a line of tuxedos. affordable men's formal wear. would you buy a tux that w w modeled by mike "the situation"? >> he's a classy guy. >> i know. i might buy the tux. >> the thing that cracks me up, it would be -- it comes back on tv tonight, mtv. 30 years, mtv has been on the air. this is its most popular show ever. you can roll your eyes and condescend about these kids. they are hugely popular, and they're laughing all the way to the bank. >> and this line of formal wear is not going to be just tuxedos, it's going to be shirts cut in a modern american fit. so we can read tight.. tight shirts. >> show off the abs, yeah. that would look good on the tux. again, don't laugh. the situation brought home 10 million bucks in 2010 from all kinds of deals on top of the show. >> they're laughing all the way to the bank. >> all the way to the bank, jersey shore, my home state of new jersey making us proud. >> are you from new jersey? >> i'm a jersey kid by way of new orleans.