krirs kirstie kelly has created a revolutionary way for brides to find their wedding dress without leaving their house. how has the bride changed over the years? >> the bride today wants to shop on her own time. she has been buying everything online her whole life. to gather all of her girl friends and actually physically go somewhere with eight or ten people, that's a chore. >> reporter: the borrow me process is simple. for a fee of $35 per dress, a few mrs. can borrow as many dresses as her heart desires from kirstiekelly.com, for 48 hours. now we're talking. she even gets her own bridal stylist. >> you can skype or facetime or get on the phone with them as you have your gown on. >> reporter: that's genius. >> and try it on with your girlfriends. >> reporter: and an excuse for a party. >> it is a fantastic excuse for a party. you can have it anywhere you like, and it's in your own home. >> reporter: home is where we