genevieve takes us into the insomniac kitchen. >> i love burgers, but the hardest part about being a burger lover is that you often have to wait till lunchtime to actually eat one. not anymore. wait till you see what i found out at new york city's burgerfi. it's breakfast in a burger. ♪ ♪ for people who wake up and literally cannot wait for lunch to have a burger, this is the burger. >> this is the one. >> this is the one. >> whether it's 11:00 in the morning or 1:00 in the morning, it's the ultimate breakfast sandwich. >> walk me through this. >> very important you've got to toast the bun. we start off with a little ketchup. we do a nice swirl from the outside in. so every bite has a little bit of ketchup. caramelized onions. >> those look great. >> lovely homemade hash browns. simple idaho potatoes. we got to a single patty with