and ceo of the reinvention institute. she's also the author of the book "the ten laws of career reinvention: essential survival skills for any economy." i love the name of your company, the reinvention institute. it's fantastic. >> thank you. >> so one of the things you say is that people need to create an annual reinvention plan which for a company that, let's say, is doing well, might be hard to sit back and say why do i have to do this. >> right. but the thing about it is having a reinvention plan is like having insurance for your business. like with shugar, one day he got a phone call, half his business disappeared. if every year he sat down and said what would i do if my primary business went away, what steps would i take, he would have actually been prepared and been able to launch something right off the bat. >> you know what's also -- doing that might give you the focus to say what do i like about my business weather and traffic do i -- it's another way of taking a hard look at your business. >> and thinking about what areas should you be going into.
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