owner of a translation business. >> in an industry like mine where there's little or no regulation, how can i form a best practices initiative for my company to really help us set ourselves apart from the rest of the industry? >> i think it's interesting there's an asset and a liability to this, right? the liability is another company does something bad, and it looks bad for you. or because there's no regulation everyone else is bad and so you can rise from the heap. how do you get so that you rise? >> to be like a best practice is tough. in my business i'm going to say, oh, we're experts at installing quick books. therefore we know all of the best practices. you can't say it, you have to prove it. so the only thing you do is you put in your time. and it could take years. you have to get testimonials from your client and you have to document that stuff. and hopefully you build up history some best practices that you can then preach out to the world and to prospective clients. >> i think first you need to separate yourself from the competition. so you need to establish yourself as an expert and a voice of authority so people listen to you. you have to speak at conferences, publish a blog,