>> you're pump action shotguns make a very distinct noise. your burglars of criminals, they all know that noise. the chances of them walking away from that is another story. >> there's no question about who's in charge here, but for some customers at the cuyahoga county, ohio, gunshop, diane donnett can be a bit of a surprise. >> i shock people from time to time because i am a woman that knows about guns. >> diane not only knows about gun, she buys them, sells them and teaches people to use them. >> go ahead and put your finger on the trigger. that's good trigger control. >> she's one of a small number of female gun store operators in the country. >> believe it or not, there's more than you think. its jaups they're all behind the scenes. where i'm out front here most of the gun shops, they're family businesses. the men are the out front, but the women are in the back