having on voters. how is that helping him though? he is obviously rising in will polls but not doing very well in debates. >> i think it is promising for a candidate when have you a number of positive words associated with your name. almost by two to one margin he has positive words compared to say mitt romney or rick perry. it tells you a little bit about how his message is resonating and how republican voters are perceiving it. what republican candidate wouldn't kill to have business listed as the number one term associated with the name or also, the 9-9-9 which i think is number two associated with him. his economic plan is exactly what people think of when they think of him. that's pretty promising when you say mitt romney, the number one term would have been mormon which is a value neutral term but at the same time it signals a problem he might have with some voters. >> let's go to mitt romney. mormon, healthcare, politician,