strategic in voting, even in south carolina, starting this tuesday, the person who goes into that polling booth will not vote their gut or vote their heart, like a lot of voters tend to do. they will say, no, this is about the presidency. we're going to pick a president. is it going to be that cool and calculating? >> john heilemann had that quote from that unnamed romney aide saying like we can't lose this now. >> that was smart. >> that was cocky but i see what he's saying. >> do you think it helped him? >> no, no, no. i don't think it helped him at all. i do say this. it is hard to figure that primary voters down in south carolina are really going to be thinking that way and you do see romney -- robert was just right. romney through all of this, he's cruising along at 22%, 23% and newt is up and everybody is up and down like this. the question to -- for me is, you know, he's sort of the consensus, the unloved consensus candidate, but at some point something's got to happen. somethino 50.ot to happen. >> when is that going to happen? >> when does he go from 25 to