like obama and he wants to run an anti-obama, but what is he for? there's something about the clint eastwood ad thing this week. americans do want to get up, dust themselves off and do something big. >> why doesn't he run that? >> he doesn't know what to say. it doesn't seem. >> everybody we have known that has done well in politics, left and right. certainly ronald reagan trashed jimmy carter but also said we can do so much better. and was always pushing the future of america. >> ronald reagan was an optimist at heart who made everybody feel in the conservative movement for sure, feel excited about the conservative agenda for the country. feel it was an optimistic thing. it was going to get the country going again. you don't sense that in anything other than a mechanical way from mitt romney. >> he's offering a power point. he's got 59 points about how to make the economy better. >> they're not conservative principles. they have to find a way to articulate a more conservative message.