not use my personal information to show me the ads but they still have the personal information. this has people raising questions. i want to bring in steven, a professor of media studies of the university of virginia and author of "the googlization of everything." and siva, great to have you here. >> good morning. >> let's talk through the actual policy does and looks like because there's a lot of -- like anything that happens in this realm, i think, because it's so sort of close and personal to people, there is a lot of sort of contentiousness about it. how would you characterize it? >> one way to clarify everything is distinguish the policy from the practice. the next of the policy is, in many ways, an upgrade, a real improvement in the sense that google used to have distinct privacy policies attached to each of its products or each of its services, right? so your g-mail privacy policy
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