>> ten different people will have a great idea. we launched something very similar to the ipad at the same time that apple launched it. they got their marketing right, you know, depart. they got their design right, we didn't. they won. there's no point in come up with a great idea, unless everybody knows about it. what you've got to try to do is get yourself on the front pages of the newspapers, even if it means making a fool of yourself. trying to make people smile at the same time rather than footnote in the back of the newspapers. free advertising is an awful lot cheaper than full-page ads. i have a slogan called screw it, just do it. if you have, if you're thrown in the deep end, if you're thrown into a swimming pool, as long as you've got your parents watching you, the chances are, you'll end up swimming. and the best way of link to run a business, is just to try it by getting out there and trying things, you will just through