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touch works out. i can't understand it. you could conceivably say many years ago you didn't know anything about bike stores, but you certainly got the marketing right, and people responded. it goes all the way to tequila, all this other stuff today. >> you know, i wish i had an answer for you. >> neil: i don't think it's luck, sammy. i watch the whole special. loved it, by the way. it's on fox nation. i urge any of you to watch it. i love the story, when the guys came up about the tequila, and just came up with a figure in your head, and they paid it. but you knew what that figure would be that would get you to sell, right? >> well, no. honestly it was almost a joke, you know, because i had no idea what it was worth. i don't do inventory. i just keep going. my nose is on the grindstone.
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you ♪ >> ten different people will have a great idea. we actually launched something very similar to the ipad, you know, the same time that apple launched it. they got their marketing right, and you know, we didn't. they got the design right, and we didn't. they won. there is no point of coming up with a great idea unless everybody knows about it, and what you have to try to do is to get yourself on the front page of the newspapers and even if it is making a fool of yourself or trying to make people smile at the same time. rather than a footnote in the back of the newspapers. free advertising is an awful lot cheaper than, you know, full page ads. ♪ >> i have a slogan called screw it, and just do it. if you have to be thrown into deep end in the swimming pool with the parents watching you, the chances are you will end up swimming. the best way to learn to run a business is to try it. by getting out there to try it,
>> ten different people will have a great idea. we launched something very similar to the ipad at the same time that apple launched it. they got their marketing right, you know, depart. they got their design right, we didn't. they won. there's no point in come up with a great idea, unless everybody knows about it. what you've got to try to do is get yourself on the front pages of the newspapers, even if it means making a fool of yourself. trying to make people smile at the same time rather than footnote in the back of the newspapers. free advertising is an awful lot cheaper than full-page ads. i have a slogan called screw it, just do it. if you have, if you're thrown in the deep end, if you're thrown into a swimming pool, as long as you've got your parents watching you, the chances are, you'll end up swimming. and the best way of link to run a business, is just to try it by getting out there and trying things, you will just through