like a coy or a sneaky way, too cute way of trying to score a cheap shot against him. remember the democrats, you know, when he ran for governor in 2009, they put this ad on with a very flattering shot and they talked about how he was throwing his weight around. i remember them talking privately off the record and there was a lot of snickering, this is really cute what we did here. i really think that kind of stuff backfired on him when they ran against him three years ago, four years ago. >> sups, i would attest to what steve said because i can remember when jon corzine ran ads that in slow motion 140ed both chris christie getting out of a car and also moving around a desk and chair to ak sent waite accentuate that issue. i think it's an attribute, especially in new jersey because it establishes his bona fides as the everyman. he is not the blow dried politician. >> public humiliation can certainly be a motivating factor. i can say what gets me to the gym every day is i live in fear of being an anonymous butt on national tv in an obesity story. say hey, i have an outfit like