cocktails. about ten years ago this gastropub was the big thing. what i realize is people want to be able to eat food in a different way than dining in a restaurant. we decided to incorporate menus into our bars which we never had to do before. it's become a big part of our business. people come up with interesting ideas that if we think it's what our customers want, yeah, we may copy it a little bit. >> saying thank you to me is such an important part of our business. i think people don't do it enough. i had an experience about ten years ago, i was out at a club with some friends and two days later in the mail i get a handwritten thank you note from our server saying dear scott, hope you had a great time the other night. i wanted to thank you for the gratuity that you left and any time you need anything, please feel free to call me. i was like, you know what, nobody does that anymore. we started to institute a plan where i said, i want to see thank you notes going out to people to tell them that you really recognize and appreciate their business and that's the way you're going to get them to