>> in some ways it's a very personal video, where it's like this is me, just completely exposed, and people start to really get into that. >> in three weeks the video shoots to one million hits. >> every once in a while you get that one where he's like, whoop, on vacation, or like, weird night vision. >> you just find little things every time you watch it. you see little people in the background sometimes, and he's switching rooms, and his style has sort of changed, and he's got some facial hair. it's really a day in a life. >> and though noah never smiles, there's something about his stare that's completely mesmerizing. >> it's really creepy. it's like this guy's staring into my soul. >> but viewers seem to love it because noah's video has earned more than 13 million hits and counting. >> people are really interested in the passage of time, to watch somebody's face and hair and style change over six years every single day. it's really interesting. you know, i could watch this over and over again. >> noah's "noah k. every day"