some would say suing the bastards. the surgeon general's report in 1964 was important, but smoking went up in 1964, 1965 and 1966. when we got smoking first restricted and then banned on airplanes, smoking went down. slowly it is the legal action which has led the way, not congress. we just want congress to get out of the way, they've done nothing but harm. once we opened the door, kicked open the door with litigation, we go to legislation usually at the city level, then at the state level. and then we start banning it from that comes the stigmatization. >> the pack of cigarettes in new york right now is $13 or something in that neighborhood. the taxing approach, aside from banning it in certain areas, taxing has also shown itself to be a pretty effective way, particularly when you're thinking about a substance, when