a couple things that chris anderson really struck me. one of them was that, hey, we are the worst people to figure out the commercial applications. >> well, i mean, i think just like with personal computers, people were worried about hacking and all these other things. but you had all of these commercial applications come out of it. and he mentioned spreadsheets and some other things. and i think you're going to see the same thing with drones. you're going to see all sorts of use case scenarios that people create in their own backyard, and all of a sudden it becomes a commercial application, and then it will take off, and then a company will fund it, and then all of a sudden you're going to innovation around fire rescue, all of these different permutations that currently don't exist. >> and if you extrapolate that, guy, to everyone's business, we can all be doing the same thing, right? we have invented something, we have a service and our customers are going to use it. they might be using it in a way that we didn't foresee. >> yes. this is the concept of, you know, letting 100 flowers