doubts about them. >> i don't think a lot of people just understand stood the scale of what you can accomplish with bikes. i think a lot of people thought i was going to carry laundry in my backpack or on my bike many handle bars. >> reporter: the bike saved the company in a lot of ways. first of aural advertising. word of mouth marketing and the obvious, transportation. >> bike delivery is about three times cheaper than truck delivery in downtown areas. you don't have to pay for the truck itself. you don't have to paper for the gas. you don't have to pay for the truck insurance. we don't get parking tickets. >> reporter: the bikes are also better equipped to handle time-sensitive pickups and deliveries to places likant private residency, gyms and the philadelphia convention center. >> there's a lot of bike lanes where we can bypass traffic and actually move quicker than traffic in most places downtown. finding a place to unload is a lot easier for us. >> reporter: wash cycle laundries help streamline operationing. >> it does everything from allow