anything can happen but it is devolving it down to the user level. dan fifer is all excited about it. it could do to tv what blogs did no newspapers by removing financial and structural advantages of legacy media institutions. no offense to me i guess, but the idea speaks to that. some of what goes on, particularly on the documentarian side if you're at a protest or looking at police conduct or in the middle of tunisia, you have some of that power to share it out there. >> what's interesting about that is two things. one, it is so easy to use. everyone jumped on it because it piggy backed off the existing infrastructure of your twitter network. this wasn't another social network where you had to ask all