>> he says they use fear. >> i would like you to work a plan and make your plan. >> one of the big keys is when people are fearful, you're given tools to deal with that fear and you give them a sense of control. >> i relate it back to insurance. people in our demographics want to be able to be comfortable and survive in an emergency. >> theechb the chance of something bad happening is small, we want to know it's something we don't have to worry about. >> like many preppers, dave a store manager, lives at a compound on this location. he keeps his emergency secure behind his fence. when that moment of crisis arrives, he feels he's going to bee b well prepared. he's got a solar heated stoesh water supplies solar supplies a defensive lookout tower and a
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