gear and politics. >> i said you know what? please get your head out of the ground, open your eyes and look a what's going on around you. >> he said, hey, i just want to hang out in your store. i want to talk to other people and i want to share ideas and learn what they're doing. >> that's when darryn decided to hire dave to man the front counter. >> my only complaint with dave is he's so good at talking sometimes he's not selling. >> you want to look at the fit of what they're selling. if you're a fitter and a survivalist, they're concerned about the situation at hand. they're already engamed. >> adams says industry that answers people's problems whether it's health fitness, or something else all walk a very fine line. >> you can overwhelm them with fear. not enough fear motivates people.
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