>> in the past donald trump has been so brilliant about floating the idea he would run. teasing it up nell last second saying no i have to go back to my show back to "celebrity apresent dis." it was a move around his show. he actually did and stepped in it to and realizing it is different doing it opposed to staying out of. >> it nick, where are we in the trump bubble. s that where the arc of this thing go? how long does it hang on? >> for a while i think. he speaks to a real segment of that party that wants the guy who's going to talk like a real person and take it to the other people. who enjoys bombast, who enjoys the fight and conflict. there's an appetite and audience for that. it is not that big. a quarter of the primary according to that poll but it's there. >> a specific issue, it's i'm going to build a wall. i'm the anti--mexico candidate. that's clearly in that 24%.