he still didn't really account for how much data. we're just talking about one company. they have been showcasing for years how much reach they have, how they can advertise to you, so why should we think this one app developer is the only one. we only know about it because of the election and it's been such an issue. >> and facebook tried to say well we'll suspend them and move on, then you lose $50 billion and now you discover the breach. >> and facebook is where everyone's information is at. which means all bad actors are going to that. zuckerberg said move fast and break things. well he moved fast and he broke people who are on that platform now. >> roger? >> this is totally inadequate. if he had done this in 2015, it would have been a good statement. the truth is in 2015, they found out about cambridge analytica,