show, but trump has done really what he wanted to do initially, which is fully merge the presidency with television. we are now seeing a new, much more free wheeling phase where, you know, you saw it with him inviting new york magazine's elizabeth nuzzi in for this interesting conversation over lunch with the vice president and others in attendance and yesterday was another round with the cameras in there. this is a much sort of bigger impulse from trump and i expect we're going to see a lot more. he's just booked, apparently, an interview, done an interview with 60 minutes which he had never done before. >> and in between, we've been seeing him calling into fox news, as well. so talk to me about this. is it something that's impulsive trump, he's just feeling it that he wants to go and talk here and there and everywhere or is there more strategy here when it comes to him getting his message out there? >> no one in the -- like early last year, people would try and