that anybody had any inkling he would seriously pursue the presidency. i talked with people involved in the show, even when he announced -- this isn't in the piece but something i learned when he announced his campaign, he said that he was going to run, everybody privately who was involved on "the apprentice" rolled their eyes. let's start casting the next season because we know donald will be back. there was a great deal of surprise among people who did the show that he actually went ahead and ran and became president. >> bob has a question. >> "the apprentice" and mark burnett get a lot of blame in certain circles for the rise of donald trump but he was going back to 1988 to his trip to new hampshire who wrote a best-selling biography in the late '80s. how much is that business culture of 1980s new york and the way people played to him then matter for his political