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november, they basically rented server space in dallas and they built a whole raft of fake websites. and then created a bunch of fake people who go to the websites. they moved cursors like real people, clicked on stuff like real people. >> when you say fake people, not humans they hired for $10 an hour, but computer programs. >> what you call bots. so they gave them social media accounts. they even had them surf the web to draw in cookies so when they visited the fake websites it looked like you or me was visiting these things and they go to advertisers and say, oh, hundreds of thousands of people have looked at your ad and now pay up based on this contract we have. >> complete fraud. >> yeah, but it was a peaceful internet, i have to say. >> here's the thing, that's one example of a very acute version. but part of your piece is like no one on the internet knows how many people are viewing videos, all of the numbers facebook used for years to say that everyone's looking at video and every media company, that was all fake, nothing is reliable on the internet in terms of like who is actually looking at what when.

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