Enterprises account for over 55% of IoT adoption for cold chain monitoring February 17, 2021 Posted by: Anasia D'mello The increasing demand of real time data is encouraging the cold chain companies to adopt cloud technology for collecting, analysing and sharing of the data where and when needed. This, according to a new study by an ESOMAR certified-market research and consulting firm, will push the overall valuation of the Internet of Things (IoT) for cold chain monitoring market to US$4.79 billion (€3.97 billion) in 2021. IoT technologies can utilise data that exists within the physical environment to unlock the business value across the cold chain in the form of brand equity, reduced waste, and return on investments. The web-based platform leverages real-time information from the manufacturing, production, storage and distribution stages to help companies monitor and manage asset health, temperature, work flow, vehicle location, and environmental data.