ESS celebrates 75th Anniversary, serving Canada’s construction, mining, and forestry industries since 1946 Equipment Sales & Service Limited (“ESS”) is proud to celebrate its 75th anniversary Equipment Sales & Service Limited ETOBICOKE, Ontario, CANADA TORONTO, April 06, 2021 (GLOBE NEWSWIRE) -- By 1945, Bill Willis certainly recognized the immense business potential heavy equipment distributors would have supplying to a booming post-war Canadian economy. Bill worked for one of the earliest and largest heavy equipment dealers in Ontario. With this insight and business vision in mind, Bill parted ways with that company and on April 6 th, 1946, Equipment Sales & Service was born. With its humble beginnings operating out of an automotive garage on Queen Street E. in Toronto, Mr. Willis started his legacy distributing Lima shovels. The mantra was simple: hire the best, most experienced people in the industry to sell and support the highest quality products available. Bill Deuel was hired in 1951 and was a key player in the company’s early growth and subsequent success, ultimately rising to become the company’s President. That same year in 1951, ESS was appointed the exclusive distributor for Link-Belt cranes and shovels in Ontario. The late Dan Wood was brought on board in 1960 and would also become one of the most well-known industry characters in the business, contributing immensely to the company’s successes for 60 years! In 1962, ESS purchased its first large property from the Reichmann brothers and moved into it at 1030 Martin Grove Rd., Toronto. This location remains the company’s headquarters today.